"Greenwashing": Cleaning out the Green Wash Program

Sustainability, organic and socially responsible are considered attributes with which many companies now adorn themselves. But much of it is more of a deception, known as "greenwashing" in the jargon. How do I recognize greenwashing, what are the controversial examples, and why should you pay close attention to small print?

Martin Raab and Mauro Baumann

What is greenwashing?

How do companies do it?

Some practical examples of "greenwashing":

What can we do about it collectively?

Active Ownership also possible as a consumer

About the author

Martin Raab is a long-standing investment professional, author and member of the Board of Directors of Global Green Xchange. He manages the ESG Ratings & ESG Data division. As Co-CEO of a family office, he regularly analyzes and publishes about various topics relating to investments, market strategy and sustainability.